Cot and Cradle’s Shushiie Helps Babies Snooze Soundly

If you’ve been dreaming of a full night’s rest, don’t worry! The Cot and Cradle Company just launched a new, science-backed sleep machine to help your little one (and you) beat the bedtime blues. 

Shushiie is a first-of-its-kind sound machine that layers white noise, lullabies, and gentle shushing. Recently named Best Baby Sleep Aid 2025 by MadeForMums, this screen-free device creates a soothing, serene soundscape to support deeper relaxation, lulling little ones to sleep faster and for longer. With 45 hours of battery life and a neutral, timeless design, little ones will snooze soundly from sundown to sun-up. 

This sleep machine uses science to help babies fall asleep and stay asleep. | Source: The Cot and Cradle Company

With intuitive controls and Bluetooth capabilities, this is the sleep support you’ve been dreaming of. | Source: The Cot and Cradle Company

Each sound plays an important role in newborns’ sleep. According to sleep studies, soft lullabies help lower babies’ stress hormones, while rhythmic shushing mimics the calming comfort of the womb. White noise gently masks household sounds and helps babies transition through lighter sleep phases, supporting deeper rest and less nighttime waking. 

As kids grow, parents can also use the Bluetooth-enabled speaker to play music or audiobooks — no screen or Wi-Fi required! When bedtime rolls around, the parent-controlled timer ensures kids are tucked in after they’re tuckered out. 

Don’t sleep on this machine! Families can find their next good night’s rest now at cotandcradle.com.