Aurora World has the exclusive license to manufacture and distribute WubbaNub products. The new licensing agreement will expand the brand into new markets.
“We share in the vision of WubbaNub’s creators and are committed to maintaining the brand’s high standards of quality and safety,” says Michael Kessler, Sr. Vice President of Sales & Marketing of Aurora World. “With our strong manufacturing capabilities, marketing expertise, and expansive retail presence, we are excited to help grow the WubbaNub brand and introduce it to even more families.”
WubbaNub is known for its line of infant and toddler pacifiers and plush toys, notably the WubbaNub Pacifier, a 100% silicone pacifier with a detachable animal plush. The company also sells plush, and has an exclusive Bullseye Lovey at Target.
“We believe this partnership marks a significant milestone for WubbaNub as we expand our reach and continue to deliver the comforting, high-quality products that parents trust and love,” says Carla Schneider, Founder and CEO of WubbaNub “We are excited about the future and look forward to enhancing the range of products available to babies and parents through this exciting new chapter.”
WubbaNub products under this new licensing deal will roll into stores by the end of the first quarter. WubbaNub’s products will be available through major retailers, baby product stores, and online. For more information, visit auroragift.com.
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