Merchantwise, a licensing agency headquartered in Melbourne, is filling Tonka’s iconic dump truck and rolling it across Oceania.
Hasbro’s popular brand is available in Supercheap Auto for the first time. It is available online and in more than 300 retail stores in Australia and New Zealand. The line of products includes a reversible bucket hat, baseball caps for kids, socks for kids and adults, stainless steel water bottles, lunch bags, a roller bag, and a backpack. The items are durable, much like the iconic toy.
“We are excited to be rolling Hasbro’s iconic Tonka brand into Supercheap Auto stores across Australia and New Zealand for the first time. For many adults, TONKA is a childhood memory still enjoyed today, so we know this authentically branded and robust drinkware and accessories range is going to be a big hit with big and little kids,” says Diana De Jesus, Merchantwise Director of Licensing, Hasbro.
For more information, visit merchantwise.com. To see the products online, visit supercheapauto.com.au.
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