Toikido enters the realm of Generation Alpha by partnering with popular content creator jmancurly. The partnership will launch a global merchandise campaign inspired by the creator’s fast-growing universe.
Announced after jmancurly’s VidCon 2025 appearance, this merch collection will include plush toys, action figures, collectibles, apparel, and more. Each item will feature fan-favorite characters like Shmackle and the internet icon Gonzales. The new line, to be made in close collaboration with jmancurly, will launch in 2026.
Julian Elchakieh, commonly known as jmancurly, is a content creator with more than 8 million followers across platforms such as YouTube, Instagram, X, and TikTok. The social media star has more than 1.6 billion total views and an average of 100 million monthly views.
“VidCon 2025 showed the world what we already knew. jmancurly isn’t just building an audience — he’s building a movement. You could feel the energy and love from thousands of fans, and that’s exactly the spirit we’re capturing in this new range,” says Darran Garnham, CEO of Toikido.
“VidCon was surreal. Seeing that many people show up just to say ‘hi’ made me realize how strong this community reallyis. I’ve always wanted to create something bigger than just videos—and with Toikido, we’re bringing that vision to life for fans everywhere,” says Elchakieh.
To learn more about Toikido, visit toikido.com.
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