Toikido has spent the last year bringing its playful intellectual properties (IPs) to life with licensed games, toys, and animated specials. Now, they are teaming up with global toy development company EOLO for a new kind of licensing deal.
In this multi-year partnership, the companies combine Toikido’s imaginative worlds with EOLO’s cutting-edge toy development to create a dynamic range of new licensed products. Releasing in 2025, the deal spans several of Toikido’s most promising characters and brands. This unique, all-encompassing deal allows the partnership to reach a broader demographic of fans, create innovative products that capture the heart of the source material, and ensure quality and consistency across many merchandise sectors.
This partnership with Toikido is a dream come true for us at EOLO. Their bold and imaginative approach to IP development is a perfect fit for our expertise in crafting exceptional toys. We’re incredibly excited about what we’ll achieve together and can’t wait to see these amazing creations in the hands of fans.”
— Alex Prieto, Founder, EOLO
Although Toikido did not announce the specific IPs the licensing deal with EOLO includes, the company houses a variety of successful brands that will predictably be featured. The Piñata Smashlings command a significant following on Roblox and were a popular choice for brand licensing deals throughout the last year. Toikido is also producing an animated children’s series, Beep Boop, offering plenty of potential merchandising material the partnership could expand upon.
Toikido and EOLO’s shared projects are still in development, with plans to release products throughout 2025. For more information, visit Toikido’s website.
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