
Shopping for your baby doesn’t have to break the bank. Target is rolling out more than 2,000 new baby and toddler products, starting at just 79 cents!
The new line includes everything from trendy toys and kid-approved snacks to must-haves like diapers and strollers, with a third of the products available for less than $30. Featuring a range of in-house and legacy baby brands, this collection combines the joy of early childhood with the ease, convenience, and affordability of shopping at Target.

The Pipette Diaper Rash Cream is available. | Source: Target

You can find the Cloud Island Interactive Soft Plush Book — Rainbow at Target. | Source: Target

The Cloud Island Muslin Swaddle and Hat Gift Set — Blue Stars is ready to take home. | Source: Target

Families can find the Cloud Island Silicone Pop-It Baby Toy — Rocket. | Source: Target

Sleep soundly in the Cloud Island Stars Wide Ribbed Top and Bottom and Striped Modal Ribbed T-Shirt and Pants Set. | Source: Target/The Toy Insider

Target will stock the Cloud Island Wood Play Gym and Hanging Toys Set. | Source: Target

Get going with the Joie Saffron SI 4-in-1 Convertible Car Set. | Source: Target
More than half of the new products are available exclusively at Target, including health and wellness items, accessories, 14 Good & Gather food and snacks, and an assortment of Cloud Island apparel, toys, plush, and books. Parents can also find baby care essentials from trending and popular brands, like Lalo’s high chairs and feeding sets, aloe-infused bumbum diapers, and postpartum recovery supplements from Ona Renewals.

Play all day with the Cloud Island Geometric Interactive Playmat. | Source: Target

Take the essentials out with the Cloud Island Boxy Diaper Backpack. | Source: Target

Kids can select the Cloud Island Wooden Baby Rattle — Star and Goose Plush Stuffed Animal from the shelves. | Source: Target

The Cloud Island Silicone and Wood Rattle and Handheld Plush Rattle — Bear is available. | Source: Target

Families can purchase the Lalo First Bites Full Kit Feeding Set and High Chair. | Source: Target/The Toy Insider

The Cloud Island Bear Interactive Crinkle Paper Toy is available. | Source: Target

Moms can find the Anya Postpartum Recovery Set and Hair Serum at Target. | Source: Target/The Toy Insider
To celebrate families’ bundles of joy, Target is also expanding its baby registry initiative! The updated program grants growing families new benefits, from a free welcome kit worth $100 and free returns to exclusive deals on Huggies, Bobbie, and Evenflo. New parents will also receive a 15% Target coupon that can be used on toys long after the baby arrives.
Families can visit Target.com to browse the full list of new products and pick out their favorites!
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