Spin Master Entertainment has named veteran brand strategist Maryellen Zarakas as its new Senior Vice President of Global Consumer Products & Franchise Development, tapping her extensive expertise to strengthen its global licensing and franchise efforts. Zarakas reports to Jennifer Dodge, President, Spin Master Entertainment.
“Maryellen is a dynamic, results-driven senior leader with deep expertise in global business development, franchise and brand building, marketing strategy and retail merchandising for iconic companies and brands,” says Dodge. “With a passion for leveraging the convergence of content, community and commerce, she has a proven track record of fostering growth. We are excited to have her join Spin Master to help deepen the connection between our renowned brands and kids and their families on the global stage.”
Zarakas will guide Spin Master in its approach to global consumer product licensing, franchise management, retail development, and partnerships. She will aid the company as it grows it brans and franchises, including Unicorn Academy, Vida the Vet, Toca Boca, and Rubik’s Cube.
Zarakas joins Spin Master after serving as the Senior Vice President of Franchise Development at Warner Bros. Discovery. In that role, she created a global team to manage the strategic growth of the company’s brands and franchises. She activated revenue streams for DC Comics, Harry Potter, Looney Tunes, and more, driving strategic franchise planning through integrated marketing campaigns.
“During the course of my career, I’ve had many opportunities to work with the Spin Master team and have always been inspired by their commitment to creating properties and brands that engage audiences and inspire imagination,” says Zarakas. “I can’t wait to reconnect with the talented team at Spin Master and to unlock further growth, continuing the company’s legacy as leaders in this industry. ”
To learn more about Spin Master and its portfolio, visit spinmaster.com.
Trending Products
