Spielwarenmesse eG has identified two key ToyTrends for the coming year, emphasizing how both cutting-edge artificial intelligence (AI) and hands-on analog play will drive the industry forward.
The first trend, “AI Loves (to) Play,” demonstrates how emerging technologies continue to reshape the toy aisle, while the second, “Creative Mindfulness,” spotlights the positive impact of creative expression. Chosen by Spielwarenmesse’s international TrendCommittee, these ToyTrends offer manufacturers and retailers insight into the industry’s current trajectory going into the next fiscal year.
“AI Loves (to) Play” reflects how AI has integrated into nearly every facet of consumers’ daily lives. In the toy sphere, this digital innovation has changed the role of interactive toys in kids’ development. Now, AI-enchanced robots, dolls, and systems can evolve to best support kids’ changing needs, from telling stories and solving tasks to teaching valuable life skills. Additionally, many AI toys operate without a screen, providing families with extra peace of mind during playtime.
While technology is on the rise, many consumers are swinging back to basics. The “Creative Mindfulness” trend highlights the mental health benefits of hands-on activities in both children and adults. Creative expression encourages kids to use their imagination, explore their curiosity, and learn new skills along the way. Meanwhile, adults use artistry to relax, focus, and feel present in the moment. From weaving to woodworking, felting to finger-painting, “Creative Mindfulness” allows consumers to find a path that’s personal to their passions.
The ToyTrends 2026 will be on display throughout Spielwarenmesse at the Entrance Mitte. For more information about these and other rising toy trends, visit spielwarenmesse.de/en/toytrends.
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