Many of the truly iconic characters that we grow up with as kids continue to inspire us, albeit from different perspectives. Moving beyond the simple and obvious ‘cute’ side of cartoon characters, Les Schettkoe reimagines them as street wise, hardened Russian mafia with a quick temper and even quicker trigger. Snoopichnaya, a masked gunman who just might be a little ‘nuts’ follows the artist’s Ruski Mouski, his first toy under his Plastic Explosives Toys label.
A former enforcer in the Soviet Union, Snoopichnaya is now a a self-styled criminal entrepreneur running amok in the San Fernando Valley. In collaboration with IamRetro, Plastic Explosives Toys’ first vinyl art toy is a beast of a beagle donning a ski mask and dual wielding an AR-15 and an AK47. The debut colorway features a blue hoodie and green combat vest.
An edition of 125, Snoopichnaya (7.5″) drops this Friday (2.28) at 10 AM PDT from IamRetro for $89.95.
About Snoopichnaya
Press Release:
Snoopichnaya, once a scrappy enforcer for a feared Russian crime syndicate, carved out a new identity in the San Fernando Valley after the fall of the Soviet Union. A smooth-talking operator with a penchant for flashy tracksuits and cheap vodka, Snoopichnaya traded the icy streets of Moscow for the sun-soaked boulevards of California. Specializing in extortion, smuggling, and “problem-solving,” he quickly established himself as a key player in the local underworld, blending ruthless efficiency with an unexpected charm.
Though he outwardly enjoys the American Dream, running a car wash in Ventura Blvd. as a front, his loyalty to the old ways, sharp wit and “cool” demeanor make him a formidable figure in the Valley’s criminal landscape. Whispers of his past linger, and the phrase “don’t make Snoopichnaya call home” serves as a quiet warning to those who cross him.
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