The 18th Toy & Game Innovation Excellence (TAGIE) Awards are officially underway.
Presented by People of Play (POP), this yearly event celebrates innovators, designers, retailers, suppliers, PR professionals, marketers, and other game changers within the global toy industry. The 2025 TAGIE Awards will take place during POP Week Nov. 8, and nomination submissions are open now.
The TAGIEs unite the global toy and game community for a star-studded evening of celebrating the bold, innovative minds and trailblazing individuals and teams that shape our industry — the extraordinary People of Play.
— Karri Bean, Senior Global Licensing Manager, Disney Consumer Products
This year, the TAGIEs will expand its categories to include more than 14 titles. The Toy and Game Innovator of the Year awards will be divided across individual age demographics and mediums, shining a spotlight on the wide array of talent across the industry’s many markets. Additionally, each category will be limited to seven nominees, which increases the odds for finalists to take home a win at the event.
Keep scrolling for the complete list of 2025 TAGIE Award categories. To nominate a candidate for consideration, anyone within the industry can submit online until Aug. 2. For more information about the TAGIEs and the nomination process, visit People of Play’s website.
2025 Toy & Game Innovation Excellence Award Categories
- Kidult Toy Innovator of the Year
- Preschool Game Innovator of the Year
- Adult/Family Game Innovator of the Year
- Tech Toy Innovator of the Year
- Tech Game Innovator of the Year
- Breakout Innovator of the Year
- Young Innovator of the Year
- Innovative Art and Visuals of the Year
- Innovative PR & Marketing Team of the Year
- Most Innovative Retailer Award
- Most Innovative Vendor & Partner
- Most Innovative Licensed Product
- Game Changers – Innovation Heroes
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