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Playskool Toys Return For New Generations

Just Play and Hasbro are bringing nostalgia to toy boxes with the relaunch of the ...

From the Editor: Once Upon a Time in Hollywood

The toy business loves a good story, and this year has certainly delivered one or ...

Stay Active Alongside Bluey, the NHL, and More with New Nex Playground Games

This fall, families can play Keepy Uppy with Bluey and Bingo, cook with Tiny Chef, ...

Easy-Bake and Playskool Toys Return to Toy Boxes

Just Play partners with Hasbro to relaunch signature toy brands for newer ...

Race and Rescue with PAW Patrol Pups in New Video Game

Start your engines! As PAW Patrol Rescue Wheels: Championship zooms towards its ...

Pokémon Phantasmal Flames Brings Heated Battles

With the upcoming launch of Pokémon Legends: Z-A in October, consumers can expect ...

Hot Wheels Monster Trucks Live Zooms Into 2026 with Glow-N-Fire Tour

Hot Wheels Monster Trucks Live is returning next year with Glow-N-Fire shows that ...

Mattel Puts Brands Front and Center with Executive Reorganization

Mattel is reorganizing its leadership ranks with a move designed to strengthen its ...

Tytan Toys Launches Travel-Friendly Disney Magnetic Tiles

Tytan Toys is adding a touch of Disney magic to families’ next vacations. The ...

The Toy Book Top 10: From Innovation to Uncertainty

James Zahn James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book ...
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