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Mudpuppy’s Halloween Puzzles Are a Must-Have for Spooky Fun
Three new arrivals will add hauntingly good times to playrooms.
The post Mudpuppy’s ...
Backstory: Return of the Plastic Jedi
by JOHN DEQUADROS, Rip Rocket Photography
A long time ago … 30 years ago this ...
Stegosaurus (The Lost World: Jurassic Park, Hammond Collection by Mattel)
The Stegosaurus scene in The Lost World: Jurassic Park is pretty much that film’s ...
Dance with Dinos in Mattel’s New ‘Barney’s World’ YouTube Series
Barney helps little ones work through their big feelings as they giggle and groove!
The ...
LA Fall Toy Previews: The Laugh Factory Hosts Autism in Entertainment, People of Play Events
James Zahn
James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book ...
Chasmosaurus (Jurassic World Epic Evolution by Mattel)
Over the many years since Mattel has had the Jurassic World license, the toy line has ...
American Girl’s New Series Brings Silly Challenges to YouTube
American Girl dares kids to dream big. Now, Mattel’s beloved dolls are giving kids a ...
Mattel Announces New American Girl Challenge Series on YouTube
On Sept. 6, Mattel is expanding its portfolio of digital content with an all-new ...
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