Moose Toys and Gamefam have teamed up once again to bring Heroes of Goo Jit Zu back to Roblox this holiday season. Following the success of last year’s event, the new activation coincides with the animated series Heroes of Goo Jit Zu Meteor Madness across two Gamefam titles — Weapon Fighting Simulator and Untitled Fling Game.
“Roblox continues to be a go-to media channel to introduce the Heroes of Goo Jit Zu and our animated show to our core Generation Alpha audience, especially ahead of the all-important holiday season,” says Katherine Resto, senior director of media for Moose Toys.
The experience features themed quests and battles inspired by Meteor Madness, including duels with villains, flinging challenges, and playable story scenes from the show. Players can meet characters such as Blazagon, Thrash, Pantaro, GooTron, and Rhinostone; earn themed weapons; and unlock collectible avatar items, including shoulder pets, headgear, and an exclusive GooTron companion.
“Like we saw with last year’s campaign, Gamefam’s understanding of what resonates with players in the Roblox ecosystem is unmatched, from toys to shows,” adds Resto. “As younger generations spend more time gaming, our longstanding partnership with Gamefam continues to be invaluable.”
The 2024 Heroes of Goo Jit Zu Roblox campaign drew more than 800 million minutes of gameplay and increased toy purchase interest among players. This year’s event, which runs through Nov. 8, continues the collaboration between Moose Toys and Gamefam, designed to engage Generation Alpha fans through immersive, cross-platform experiences on Roblox.
“Moose Toys is a leader in innovation in the toy industry, and their creative spirit has fueled tremendous success on Roblox,” says Ricardo Briceno, Chief Business Officer of Gamefam. “Together, we are rewriting the playbook on building buzz for toy brands in the lead up to the holidays — and driving measurably higher purchase intent and brand awareness. Entering its third and biggest year, our partnership proves that it is critical to reach the next generation right where they hang out, and that’s on Roblox.”
Trending Products
