Created in partnership with indie brand Slime Community, MGA Entertainment’s newest toy line features sets of textured, compounds made to look like everyday foods and snacks. From doughnuts and s’mores to burgers and ramen, Slime Life takes the ASMR experience and combines it with fun food-themed designs.
Summer Ames, founder of Slime Community, shares her thoughts on the collaboration: “This was a little, homegrown business that started in our kitchen, and to be recognized by an established company like MGA Entertainment is a dream come true. The call from MGA was one of the most memorable moments of my life, and the team has been wonderful to work with every step of the way. The magic of Slime Life goes beyond the slime; it’s in the story we created together. MGA didn’t have to work with a small business like ours, but they chose to. They saw the value in our passion, our experience, and our love for the craft. That choice made Slime Life not just special, but truly meaningful.”
Josh Hackbarth, Chief Marketing Officer at MGA Entertainment, adds: “We’re excited to bring MGA’s innovative creativity to the trending world of slime, and partnering with Summer Ames from Slime Community makes it even more exciting. With a social-first approach, we’ve created DIY kits that speak directly to creators, kids, and kidults — fun, aesthetic, affordable, and tested to perfection. This is slime done the MGA way.”
Slime Life is available now at Walmart, and will be available Oct. 1 at Amazon, Target, The MGA Shop, and other retailers. To learn more about the line, check out the video below, and visit slimelife.mgae.com.
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