Mattel is taking the American Girl Styled by You experience to the department store chain El Palacio de Hierro. The store hosts the experience at three of its locations: Polanco, Coyoacán, and Puebla, marking the first appearance of the brand outside of the U.S.
Guests have the chance to design their own custom dolls from a wide selection of options, then choose their doll’s outfit and accessories. At the end, guests can take a commemorative selfie with their new doll. The experience aims to encourage participants to express themselves and come away with a doll unique to their creative choices.
Adriana Schütte, Marketing Director, Mattel LATAM, shares her thoughts: “Mexico is the first country outside the United States to welcome the Styled by You experience by American Girl, and we are immensely proud of this achievement. Styled by You is not just about a doll; it’s about a unique experience that celebrates each girl’s individuality and gives them an unforgettable memory. We want every visit to be a magical moment that accompanies girls as they grow and discover who they are.”
Jamie Cygielman, Senior Vice President and Global Head of Dolls, Mattel, adds: “For nearly 40 years, American Girl has been inspiring girls through quality product, engaging stories, and immersive experiences. We’re proud to introduce Styled by You to Mexico for the very first time, in partnership with El Palacio de Hierro. Styled By You is a hands-on offering with customization that brings our brand closer to families in the region, while underscoring our commitment to meaningful moments.”
All three locations also feature an assortment of American Girl dolls and accessories. Exclusively at the El Palacio de Hierro Polanco location, American Girl will launch Star Salon Station, where kids and their dolls can enjoy hairstyling and explore the latest American Girl fashion styles, from Oct. 3 through Nov. 2.
To learn more about the American Girl brand, visit americangirl.com.
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