Maison Battat has announced an exclusive global distribution partnership with Toy City, bringing the collectible sensations Mr. Pa and Laura (Laura Girl) to audiences across North America, the U.K., Europe, Australia, and New Zealand.
Under the agreement, the company oversees go-to-market strategy, retail and e-commerce distribution, and marketing initiatives to support the collectibles’ global debut. The expansion marks a major milestone for the beloved Asian brands, renowned for their distinctive designs, surprise reveals, and artistic finishes that have captured the imaginations of collectors across Asia.
“Fans across Asia already love these characters. Our job now is to make them unmissable and worth displaying — drop after drop — as we bring them to new markets,” says Dany Battat, President, Maison Battat Inc. “We are executing a coordinated global plan: aligned waves, curated exclusives, disciplined price tiers, and retail media that drives discovery and conversion. Collector-grade product, delivered at scale.”
The first waves roll out next spring, following previews later this year. Maison Battat plans to showcase the lines at the Hong Kong, London, and Nuremberg Toy Fairs in January. Pricing details will be revealed closer to launch, with ranges expected to remain accessible to collectors at all levels.
Learn more at battatco.com.
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