Make Every ‘I Want That!’ Count – Shop Quality Toys Crafted for Smiles and Lasting Memories!

Hot for ’25: 100+ Toys and Games to Stock This Year

The toy industry is gearing up for an exciting year, with innovative products set to hit shelves in 2025. From cutting-edge collectibles and interactive playsets to nostalgic throwbacks and STEM-focused creations, there’s something for every kind of toy enthusiast. This year’s lineup features beloved characters, fresh takes on classic play patterns, and boundary-pushing technology that enhances storytelling and engagement. Whether kids are building, unboxing, or immersing themselves in imaginative worlds, these upcoming toys promise fun, creativity, and a touch of magic. Check out some of the hottest new toys coming in 2025!



L.O.L. SURPRISE! LOVES HELLO KITTY AND FRIENDS TOTS


Meet the eight limited-edition L.O.L. Tots inspired by the most iconic Hello Kitty and Friends characters, including Hello Kitty, Cinnamoroll, Pochacco, Keroppi, My Melody, Pompompurin, Kuromi, and Tuxedosam.

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 4+

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GUI GUI


Inspired by beloved beauty brands, this elevated, collectible slime features a layered unboxing experience, unique textures, accessories, and delicious scents.

Product Facts

  • MSRP:
  • $9.99-19.99
  • Age:
  • 6+

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AVAILABLE: JULY 2025


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LONDYN SWING SET


This outdoor set, designed with a farmhouse aesthetic, includes swings, a full kitchen, a window box, a slide, and a rock climbing wall.

Product Facts

  • MSRP:
  • $2,450
  • Age:
  • 2+

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BLDR CHAINSAW MAN BUILDABLE ACTION FIGURE


With this 311-piece construction set, you can build and re-create your favorite battle poses. Inspired by the anime and manga Chainsaw Man, this 12-inch figure features 19 points of articulation, opening jaws, and authentic details.

Product Facts

  • MSRP:
  • $19.99

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BITTY POP! BITTY CITY


Get ready for adventures in the big city by connecting towns, rides, and more to create your very own Bitty City. Funko fans can collect building packs to customize their cities with scenery, road, and land pieces.

Product Facts

  • MSRP:
  • $7.99 each

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ANIMAGIC LET’S GLO SEAL!


This squish and light-up pet floats in water and has LED lights for bright, glowing fun.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 4+

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CRAYOLA SCRIBBLE SCRUBBIE POOLSIDE PLAYSET, BLUEY


Bluey and her family join the Scribble Scrubbie universe. The set includes eight markers, a scrub brush, and Bluey, Bingo, Chilli, and Bandit figures.

Product Facts

  • MSRP:
  • $27.99
  • Age:
  • 3+

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DISNEY ANGEL PUPPETRONIC BY REALFX


This Disney-inspired Puppetronic boasts more than 100 action and sound combinations for lifelike interactions. Angel includes blinking and squinting eyes, a moving mouth, and responds to touch.

Product Facts

  • MSRP:
  • $79.99
  • Age:
  • 6+

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AVAILABLE: SPRING 2025


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MIXMASHERS


Collect, mix, and mash Transformers, Star Wars, and Marvel heroes and villains to create new characters.

Product Facts

  • MSRP:
  • $12.99-14.99
  • Age:
  • 4+

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MIGHTY MORPHIN POWER RANGERS COMBINABLE DINOZORDS


Kids can collect the Mighty Morphin Power Ranger Dinozords and combine them to build the Battle Ready Megazord in two modes: Tank Mode and Fighting Mode. When combined, the set includes the Mega Power Sword.

Product Facts

  • MSRP:
  • $17.99
  • Age:
  • 4+

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AVAILABLE: FALL 2025


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STAR WARS TSUM TSUM JABBA’S PALACE DELUXE SET


This playset includes six Star Wars figures: large Boba Fett, large (1.5-inches) Jabba the Hutt, medium (1-inch) C-3PO, tiny (0.5-inches) Gartogg, tiny Luke Skywalker, and a surprise character. The set also comes with one large accessory piece, Jabba the Hutt's throne, and a collector's window box, for enhanced playtime. Referencing the legendary Star Wars: Return…

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 6+

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STICKI ROLLS ANNA & ERIN BFF BRACELETS


The viral hit Sticki Rolls brand expands with these wearable, shareable sticker bracelets inspired by popular YouTube content creators Anna and Erin. This set includes 160 stickers for kids to pull, tear, and share.

Product Facts

  • MSRP:
  • $5.99
  • Age:
  • 5+

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GLOW PAD ANIMATION STATION


Kids can draw and trace on animation boards to bring their drawings to life. It includes a base, two boards, six color pens, eight LED lights, and more.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 5+

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AVAILABLE: SPRING 2025


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THE ELF ON THE SHELF: A CHRISTMAS TRADITION LIMITED 20TH ANNIVERSARY EDITION


This limited-edition version of Santa’s Official Scout Elf features poseable limbs and a loungewear set. It also comes with a themed ornament.

Product Facts

  • MSRP:
  • TBD
  • Age:
  • 4+

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AVAILABLE: FALL 2025


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MARVEL SPIDER-MAN 1:10TH SCALE COLLECTIBLE WITH SCENE


Inspired by The Amazing Spider-Man No. 302, this 1:10th-scale collectible includes an environmental base, backdrop scene, and a collectible art card.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 14+

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PLUSHGOALS PLANET WHIMSICAL WONDERS


Wander deep into the forest to find whimsical wonders and charming one-of-a-kind, adorable hybrid animal plush friends with unique personalities like Hunny the Bear-Bee (pictured).

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 0+

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PRINCESS CASTLE WITH ROYAL COUPLE


This has everything for a royal couple: a cat, a staircase, a throne room, and more. The set combines with the full Princess Magic line.

Product Facts

  • MSRP:
  • $139.99
  • Age:
  • 5+

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AVAILABLE: AUGUST 2025


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FURREAL MAGGIE THE FEED & FOLLOW COW


Maggie, the mini cow, is 9-inches tall and has more than 50 sounds. Kids can pet and feed her and she’ll respond with fun motion reactions.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 4+

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AVAILABLE: FALL 2025


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STAR TREK ACTION FIGURES WAVE ONE


Wave one of Nacelle’s new line of 1:12-scale Star Trek action figures includes fan favorites and deep cuts that span the entirety of the franchise’s illustrious history. Captain Sulu (pictured), Captain Jellico, Weyoun, and Tuvix headline the first wave of these highly anticipated figures.

Product Facts

  • MSRP:
  • $28.99
  • Age:
  • 14+

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AVAILABLE: FALL 2025


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LUNA STORYTIME PROJECTOR


Luna nurtures little ones while fostering independence with engaging content. Projection, read-along text, graphics, and music provide a multi-sensory story environment.

Product Facts

  • MSRP:
  • $69.99
  • Age:
  • 2+

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AVAILABLE: FALL 2025


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PEEPS EGGMAZING EGG DECORATOR


The refreshed assortment includes green and purple bunny decorators that hold and spin hard-boiled eggs for spring decorating fun.

Product Facts

  • MSRP:
  • $27.99
  • Age:
  • 3+

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BLUEY BEACH DAY SANDBOX


Inspired by Bluey episode “The Beach” this newly designed sandbox brings Bluey excitement to the backyard.

Product Facts

  • MSRP:
  • $74.99
  • Age:
  • 1+

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PUPPY PILE


In this game, players race to collect the most of one dog breed while avoiding grumpy kittens.

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 6+

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AVAILABLE: SUMMER 2025


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YES & KNOW — THE ORIGINAL INVISIBLE INK QUIZ BOOKS


Yes & Know returns after 20 years with six new quiz books and improved invisible ink technology.

Product Facts

  • MSRP:
  • $7.99
  • Age:
  • 7+

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AVAILABLE: SUMMER 2025


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PUZZLE BY NUMBER — ACTIVITY PADS


These travel-friendly Plus-Plus activity pads feature transportation, sealife, space, and fairytale themes, each with six builds and pieces that pack neatly into the included pouch.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 5+

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NEEDOH FUZZ BALL


This tactile sensory ball has a soft, velvety texture you can see and feel. Plus, all NeeDoh Fuzz Balls have a cloud squish experience.

Product Facts

  • MSRP:
  • $3.99
  • Age:
  • 3+

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AVAILABLE: SPRING 2025


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ZHUZHU CITY


NumNums, Chunk, Pipsqueak, Jilly, Scoodles, and Mr. Squiggles are back and zip around a cityscape endlessly and unpredictably for tons of fun.

Product Facts

  • MSRP:
  • $9.99-24.99
  • Age:
  • 4+

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AVAILABLE: SPRING 2025


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HAPPY MOCHI


Play cards as pairs, follow color-matching rules and aim for “Happy Mochi” bonuses in this delightful game of strategy and luck.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 8+

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AVAILABLE: JUNE 2025


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PLAY-DOH AIR DRY CLAY SCENTED VARIETY PACK


This set of 13 lightweight, crumble-free, sweet-smelling clays comes with double-sided sculpting tools, reusable molds, wiggly eyes, and an inspiration booklet.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 4+

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AVAILABLE: SUMMER 2025


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THE VERY HUNGRY CATERPILLAR BAKESHOP — A MATCHING GAME


Preschoolers can enjoy a fun and educational experience with the Very Hungry Caterpillar from The World of Eric Carle in this matching game for 2-4 players.

Product Facts

  • MSRP:
  • $13.49
  • Age:
  • 3+

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AVAILABLE: SPRING 2025


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ROSEART CRYSTAL GEM CREATIONS


Crystal-like pieces combine to create sparkling masterpieces, including lotuses, bonsais, and succulents. The Blooming Lotus from the Sparkling Prism Collection (pictured) comes with 75 pieces.

Product Facts

  • MSRP:
  • $9.99-19.99
  • Age:
  • 8+

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AVAILABLE: APRIL 2025


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SHASHIBO² (SHASHIBO SQUARED)


Players can create Shashibo structures faster with fewer cubes. Shashibo Squared is three designs in one puzzle cube, powered by 72 rare earth magnets for more than 210 possibilities.

Product Facts

  • MSRP:
  • $35.99
  • Age:
  • 8+

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LITTLEST PET SHOP PET SURPRISE SINGLES SERIES 4


The Littlest Pet Shop collection expands with Series 4 — a new wave of 18 new fun, fashionable pets to collect, including a golden panda. Each blind box has a new pet and accessory. Each PDQ display shipper contains one of each pet with no repeats.

Product Facts

  • MSRP:
  • $3.99
  • Age:
  • 4+

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AVAILABLE: FALL 2025


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WEREBEARS


Straight from the 1980s, the WereBears are back. The relaunched British line includes detailed medium plush, small plush, and a highly collectible chase character, each with a transformation feature involving heads and claws.

Product Facts

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AVAILABLE: SUMMER 2025


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SQUID GAMES SURPRISE CAPSULES


Timed to the U.S. release of Squid Games Season 2 on Netflix, this collection features eight characters to collect and display, each in a “Piggy Bank Capsule,” modeled after the iconic piggy bank suspended in the players’ barracks.

Product Facts

  • Age:
  • 6+

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AVAILABLE: SPRING 2025


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SESAME STREET PRECOOL AMAZING LEVEL 01 MODEL KITS


With these snap-together model kits, kids can build articulated figures of Cookie Monster, Elmo, Abby Cadabby, and Big Bird.

Product Facts

  • MSRP:
  • $7.99 each
  • Age:
  • 3+

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RUN THE RUNWAY FASHION DESIGN KIT


Bring your designer dreams to life! This kit lets you create high fashion pieces from a fun collection of fabrics, trims and tools — no sewing required!

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 8+

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MARVEL MINIMATES SPIDER-MAN REVENGE OF THE SINISTER SIX DLX BOX SET


Fans can re-create the 1990s “Revenge of the Sinister Six” storyline with 2-inch figures of Vulture, Electro, Doctor Octopus, battle-damaged Spider-Man, and Solo.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 8+

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AVAILABLE: FALL 2025


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THE POLAR EXPRESS BATTERY OPERATED O-GAUGE TRAIN SET WITH BLUETOOTH


This year, families can showcase the magic of Christmas under their trees with this train featuring an engine, tender, three passenger cars, track, and accessories, all inspired by The Polar Express.

Product Facts

  • MSRP:
  • $149.99
  • Age:
  • 4+

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AVAILABLE: FALL 2025


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THE CAVE OF TIME


Back in print after 25 years, readers can enjoy this Choose Your Own Adventure story with 39 possible endings.

Product Facts

  • MSRP:
  • $8.99
  • Age:
  • 8+

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AVAILABLE: AUGUST 2025


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TWISTY PETZ COLLECTIBLE PET FRIENDSHIP BRACELET


Kids can mix and match endlessly with these toys that function as bracelets or pets. Series 1 offers 48 collectible Petz in single bags and multipacks.

Product Facts

  • MSRP:
  • $5.99-19.99
  • Age:
  • 4+

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AVAILABLE: SPRING 2025


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RAIL RACERS DELUXE 90-PIECE SET


This 90-piece set includes patent-pending Rails, microMAGS, and new pieces like gates and fences, which kids can use to build racetracks, ramps, and more.

Product Facts

  • MSRP:
  • $89.99
  • Age:
  • 3+

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AVAILABLE: JULY 2025


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HORSE CLUB MOBILE VET WITH TRAILER


Little vets can care for and treat their animals with this truck and mobile trailer. Its loading area offers plenty of space and an X-ray machine.

Product Facts

  • MSRP:
  • $99.99
  • Age:
  • 4+

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AVAILABLE: JULY 2025


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COWS IN SPACE


This action-packed two-player, hands-free game asks players to beam up as many cows as possible to an alien leader.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 6+

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AVAILABLE: JULY 2025


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BARBIE DELUXE STYLE DOLL ASSORTMENT


These glamorous dolls are dressed in eye-catching fabrics and elevated accessories for glitzy occasions and fashion-forward kids and collectors.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 4+

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AVAILABLE: FALL 2025


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SOCCER LAUNCHER


Through smart technology that activates in two ways, families can amp up their soccer training and improve ball control, striking technique, and overall game. The balls launch up to 12 feet.

Product Facts

  • MSRP:
  • $149.99
  • Age:
  • 6+

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AVAILABLE: FALL 2025


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MAGSHUTO STUNT PARK


Kids can quickly load and launch their MagPods for endless trick shots and high-flying actions.

Product Facts

  • MSRP:
  • $19.95
  • Age:
  • 6+

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BE LOVED BABIES MINI


These dolls provide warmth and cuddles to kids who love imaginative play. Each doll dresses in a trendy outfit and has a pacifier and matching headband.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 1+

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AVAILABLE: SPRING 2025


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LITTLE PEOPLE CARING FUN ANIMAL FARM


This two-story barn is filled with hands-on activities and features smart technology with more than 50 sing-along songs, sounds, and phrases.

Product Facts

  • MSRP:
  • $42.99
  • Age:
  • 1+

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AVAILABLE: FALL 2025


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GUMBALL MAGIC


This refillable gumball machine has lights and sounds and reveals a soft, squishy, collectible plush called a Wishie with the wave of a card.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 4+

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AVAILABLE: SPRING 2025


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NUMBERBLOCKS RECORDABLE MUSIC PLAYER


This portable player features 15 Numberblocks sounds and songs, and kids can record and playback up to 90 seconds of custom audio.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 3+

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AVAILABLE: SPRING 2025


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DISNEY: WHERE’S STITCH? LOOK AND FIND BOOK


Little readers can find Stitch on his cosmic adventure in this book filled with busy scenes.

Product Facts

  • MSRP:
  • $10.99
  • Age:
  • 3+

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SWIFT CLICKS HEISHI BRACELET MAKER


Crafters use the maker's rotating carousel to select their desired colors and thread them by clicking the button. This 2047-piece set makes more than 20 bracelets, includes 16 Heishi bead colors, is perfect for storage, and has refillable features.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 8+

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RAINBOW LOOM AUTOLOOM BEAD BRACELET KIT


Tweens can load their bands on the posts and press the tab to craft Rainbow Loom bracelets two times faster than ever before. This comes with 1,500 bands and two Autolooms.

Product Facts

  • MSRP:
  • $11.99
  • Age:
  • 7+

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AVAILABLE: SPRING 2025


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PETS 2 LOVE


With Pets 2 Love playsets, kids can carry a furry friend in style. Each heart-shaped purse reveals a cozy hideaway, doubles as a leash, and includes one lovable pet. There are four styles to collect.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 5+

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NATIONAL GEOGRAPHIC MEGA SPACE ACTIVITY KIT


This activity kit comes with more than 100 pieces and includes 76 glow-in-the-dark stars, a foam rocket launcher, constellation cards, and more.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 8+

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DISNEY MICKEY MOUSE CLUBHOUSE MAGNETIC TILES


Featuring Mickey and Minnie Mouse, Donald Duck, Goofy, and Pluto, this magnetic tile set promotes learning and hands-on play as kids explore shapes and build structures.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 3+

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POCKET MOD LIGHTSHOW


This European-style vintage-inspired scooter has a 20-mode, multicolor LED display and a vivid translucent light show alongside parental speed control.

Product Facts

  • MSRP:
  • $499.99
  • Age:
  • 8+

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ANIMAKII


Each kawaii- and anime- inspired doll has two outfits, two hairstyles, four faces, and two pairs of shoes for kids to mix and match.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 5+

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AVAILABLE: SPRING 2025


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NERF QUIETCOURT BASKETBALL


This indoor foam basketball bounces authentically without making a sound.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 6+

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AVAILABLE: SUMMER 2025


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LEGO COLORING STICKY NOTES + GEL PEN BOTANICALS


This sticky note set includes nine pads of 25 sheets in different colors, designs inspired by the LEGO Botanicals line, and one gel pen.

Product Facts

  • MSRP:
  • $17.99
  • Age:
  • 6+

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CAMPFIRE CHATMALLOWS STORYTELLING SET


Illustrated story starters and 12 squishy Chatmallows stoke self-confidence, thinking, and speaking skills in this storytelling game.

Product Facts

  • MSRP:
  • $21.99
  • Age:
  • 4+

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AVAILABLE: SPRING 2025


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MY ROBOTIC PET: CODING CHAMELEON


Tweens can build their own robotic reptile that responds to gestures, changes colors, fires, and retracts its tongue.

Product Facts

  • MSRP:
  • $54.95
  • Age:
  • 8+

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AVAILABLE: MAY 2025


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FOAM DICE


Roll for an epic adventure with these large, colorful foam dice in sizes d4 to d20.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 13+

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CANDY BEARS


Kids and kidults can match their style or mood with these candy-inspired plushes. This series includes classic and metallic colors.

Product Facts

  • MSRP:
  • $5
  • Age:
  • 3+

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AVAILABLE: SPRING 2025


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DISNEY•PIXAR TOY STORY PLAYING CARDS


Celebrate 30 years of Toy Story with this deck of playing cards. The back of each card looks like Andy’s quilt, with popular characters on the other side.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 6+

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MINI GOLF


In this tabletop mini-golf game, players put balls into holes to collect Flag points and hit the ‘Tree Poppers’ to make them fly.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 6+

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FEELIN’ CUTE


Players evaluate and determine which member of the animal kingdom is the cutest in this game.

Product Facts

  • MSRP:
  • $16.99
  • Age:
  • 6+

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The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.



HAM HELSING: MONSTER HUNTER


In this cooperative board game inspired by the graphic novel by Rich Moyer, kids can save the world and Mud Canyon using a deck-crafting system with transparent cards. For 1-4 players.

Product Facts

  • MSRP:
  • $49.95
  • Age:
  • 10+

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AVAILABLE: SPRING 2025


The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.



SWITCH-EROO SPARKLE, GLITTER COLOR CHANGING MARKERS


Artists can draw with the color glitter tip and then use the white tip to switch between 12 different colors.

Product Facts

  • MSRP:
  • $12.50
  • Age:
  • 3+

Buy Now


The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.


The BIG Toy Book 2025

A version of this feature was originally published in the 2025 edition of The BIG Toy Book. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!

The post Hot for ’25: 100+ Toys and Games to Stock This Year appeared first on The Toy Book.

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