Hasbro Leaves Its Pawprint on Toy Aisles with New Digital Pets

Expanding its electronic interactive pet portfolio, Hasbro reveals two new digital pet lines for young kids: DJ Furby and Nano-mals. Each line encourages self-expression, creativity, and fun with toys featuring soft bodies and interactive elements. 

Turn up the music and dance like nobody’s watching with DJ Furby. This interactive toy features upbeat tunes, light shows, and the ability for consumers to create custom songs. With five modes and more than 1000 possible play combinations, DJ Furby hypes up playtime with three available styles, including DJ Furby Rainbow, DJ Furby Neon Star, and the DJ Furby Furblets line. 

Kids can create their own songs with DJ Furby. | Source: Hasbro

DJ Furby comes Rainbow (pictured), Neon Star, and Furblet styles. | Source: Hasbro

These Nano-mals have more than 70 unique responses. | Source: Hasbro

Nano-mals features many vibrant animal characters. | Source: Hasbro

Consumers can expand their digital pet families with Nano-mals. This collectible pet experience comes with a snap-on outfit and a portable keychain. With more than 70 unique responses, the Nano-mals line features colorful characters, like a cow, kitty, unicorn, narwhal, and panda.

DJ Furby and Nano-mals are now available for preorder at Amazon and Walmart. To discover more interactive toys, visit hasbro.com.