The Force — and fandom — remains strong at Hasbro.
The toy titan today announced a multi-year extension of its licensing pact with Disney Consumer Products, ensuring it will continue crafting action-packed products inspired by the Star Wars and Marvel universes.
The renewed agreement keeps the lights on for beloved lines like Star Wars: The Black Series and The Vintage Collection, bringing fan-favorite characters from a galaxy far, far away to collectors and kids alike. From Darth Vader to The Mandalorian, Hasbro’s lineup of Lightsabers, figures, and roleplay gear will keep the legacy alive for new generations.
On the Marvel front, the Marvel Legends line remains a juggernaut, spotlighting characters like Spider-Man and Black Panther. Hasbro will also continue delivering fun for younger fans with toys based on Disney Jr.’s Spidey and His Amazing Friends and the upcoming Iron Man and His Awesome Friends series.
Beyond the toy aisle, Hasbro’s deal also preserves its separate licensing arrangement with Disney for Magic: The Gathering, allowing Marvel icons to keep showing up in decks across the multiverse.
With this extension, Hasbro doubles down on fan-favorite franchises and deepens its powerhouse partnership with Disney for years to come.
The post From Spidey to Skywalker: Hasbro and Disney Continue Epic Toy Alliance appeared first on The Toy Book.
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