Fillip, a holding company that focuses on building and scaling large properties within the sports and entertainment industries, announces the completion of its acquisition of Tycoon Enterprises, the leading brand agency in Latin America. The deal happened at the end of last year.
Obtaining Tycoon Enterprises marks a major step toward Fillip’s goal of creating a diverse portfolio of properties across the region. Tycoon has an impressive portfolio of brands in corporate, lifestyle, entertainment, and sports licensing in Latin America.
This transaction allows us to look ahead with a shared vision: transforming brand potential into tangible, sustainable, and culturally relevant outcomes for the region. By joining the Fillip ecosystem, we strengthen our execution capabilities and prepare for an unprecedented phase of regional growth.
Arturo Czonstkowsky, CEO of Tycoon Enterprises.
Tycoon operates in Mexico, Argentina, Chile, Colombia, Costa Rica, Panama, Ecuador, and Peru. Current licensors include brands such as Sanrio, FC Barcelona, Real Madrid CF, Discovery, Warner Bros, Amazon, MGM Studios, Sony Pictures, NBC Universal, and Paramount. In the past, Tycoon has also represented some well-known brands, including the NFL, Marvel, Lucasfilm, and 20th Century Fox.
“With Tycoon, we’re not only adding licensing expertise — we’re integrating a proven operation that enables us to execute faster and at a greater scale across the region,” says Bárbara González Briseño, Co-CEO of Fillip. “In Tycoon, we’ve found the combination of an exceptional team and a profound understanding of the region’s potential. Together, we are going to transform how brands expand, connect with consumers, and generate sustained value.”
Fillip is building a unique platform that combines investment and operational knowledge to maximize the commercial value of globally scalable properties. For more information, visit fillip.com or tycoon.mx.
Trending Products
