Welcome to Bestieville!
Maison Battat, the company behind Our Generation, Lulla Baby, and Glitter Girls, is launching Hey Bestie, a new line of dolls celebrating friendship, teamwork, and imagination. The new line will encourage creativity and meaningful play; the dolls are exclusive to Walmart.
Hailing from the playful world of Bestieville, Hey Bestie dolls are 5.5 inches tall and sold in sets of two. They inspire friendship-focused storytelling. They have brushable hair and eight points of articulation for a lifelike play experience. The dolls feature a natural appearance and are dressed in swappable fabric clothing. Letting kindness and community take the focus, these dolls are ready for everything from sleepovers to school and come with themed accessories and playsets.
“Hey Bestie is more than just a toy line; it’s an exciting new way for kids to discover friendship, express themselves, and create their own stories through the power of play,” says Dany Battat, Owner of Maison Battat, Inc. “Our shared commitment to inspire meaningful play at accessible prices makes Walmart the perfect partner to bring Hey Bestie to families across the country.”
The line launches with seven sets of dolls and four playsets: Camila and Emma are birthday besties with everything a kid needs for a celebration; Jasmine and Makayla who explore the world with everything they need for a vacation, Isa and Evie, who love and care for their pet dogs. The four playsets are Hugs and Mugs Café, a 25-piece café-themed set; Lush and Lovely Salon for Besties to enjoy new trends in a salon setting; Nighty Night Bunk Bed for sleepover bonding.
Battat plans to offer the line at an accessible price point. Hey Bestie duos start at $10.88 and the entire line is available for less than $25. More playsets are expected in the future, expanding the Bestieville universe and immersing children in the play-rich world.
Hey Bestie debuts at Walmart.com stores this week, Feb. 22, and arrives on store shelves March 22. For more information, visit battatco.com.
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