The LEGO Group is honoring International Day of Play with its first annual World Play Day, and your family is invited to the celebration on June 11!
Throughout the past few months, kids in different countries have participated in The LEGO Group’s Build the Change workshops, providing creative ways to make urban locations more fun and play-friendly. In June, the company will implement several ideas from the social impact program — and there’s still time for families to contribute to their cities.
Families can expect areas near the river in Shanghai to become playful, immersive experiences; local Spätis in Berlin to focus on music, sports, and other passions; new interactive play moments inspired by local culture in Boston; and a new Play Pavilion in London.
The LEGO Group is collaborating with several engineers, artists, architects, sports stars, and creators to make kids’ ideas a reality. Playmakers Zoe Wees, Younes Zarou, Lourdes Villagómez, Cedric Mitchell, Brandon McCadney (Mad Keys), Jamad Fiin, Mulyana, Sha’an D’Anthes, Xie Qiongzhi, and former NASA Engineer Mark Rober are participating in the World Play Day initiatives.
Families can still submit their ideas for their city at lego.com or on social media with the hashtag #BuildtheChange for the opportunity to be featured in The LEGO Group’s global gallery. Some ideas might be shared with city planners on (and after) World Play Day to help create play-based spaces in urban areas.
Kids can continue building, exploring, and learning through new ideas and activities by visiting the LEGO Festival at select LEGOLAND resorts or participating in the Build the Change Playful Cities activity at LEGO House, LEGOLAND Discovery Centres, and additional community partners. The free LEGO Education World Play Day Educator Toolkit, available now, can also help educators implement play-based activities in the classroom.
For more information, visit lego.com.
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