Peppa’s world is about to grow – Aurora World, the global leader in plush toys, struck a licensing deal with Hasbro.
The agreement is an expansion for Aurora and will bring a line of plush toys featuring characters from the Peppa Pig universe to North America. Aurora World offers plushes to kids and adults with various branded lines, including Pom Pom Penguin and Snoopy.
Kids and collectors can expect soft, high-quality plushes of Peppa Pig, George, and friends. The plushes will be available in June at major retailers, specialty stores, and online.
Peppa celebrated 20 years of global fun last year. The preschool pig has covered Katy Perry and BTS and taken over the toy shelves through dolls, DUPLO, and official magazines published by Hasbro.
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