It’s May, and that means it’s time to hit the rewind button and look back at the hottest stories of April 2025, as chosen by you, the readers.
Tariffs dominated the headlines last month, with four related stories snagging spots in the top 10. But, proving that newness continues driving the toy industry, upcoming releases from Hasbro, Mattel, Pokémon, and Playmobil drew a ton of attention.
Outside of the top 10, the annual release of The BIG Toy Book, which dropped on March 1, timed with The Toy Association’s Toy Fair in New York, continued its record-breaking run as more readers discovered it digitally in April.
Check out last month’s Top 10 and some hot products below, and stay on the #pulseofplay.
The Toy Book Top 10:
The Top 10 most-read articles.
- Hasbro Celebrates Mummy Pig’s Gender Reveal with New Toy Line
- ‘Pokémon TCG Pocket’ Celebrates 6 Months of Gaming with New Expansion Pack
- Playmobil Unveils Second Wave of ‘Miraculous’ Playsets
- Hot Wheels Cruises Into Luxury with this Mercedes-Benz x Moncler by NIGO Model
- Playtime Politics: Amid Calls to ‘Keep Toys Tariff-Free,’ The U.S.-China Trade War Could Reshape the Toy Department
- First Lady Melania Trump Reveals Amazon, Meta, The Toy Association Among White House Easter Egg Roll Sponsors
- Op-Ed: Save the U.S. Toy Industry — An Open Letter to the White House on Devastating Tariffs by Jonathan Cathey of The Loyal Subjects
- ‘Extraordinary Power Grab’: Illinois Toy Company Challenges Trump Tariffs in Court
- Thunderbolts* Assemble: Hasbro’s Marvel Legends Series Expands with New Action Figures
- Big Lots! Makes Its Return Under New Ownership
The Toy Book Top 10 Stock This! New Product Showcases:
The Top 10 most-searched-for toys and games.
- TETRIS XL TUMBLE (EastPoint Sports)
- MY LIFE AS HARRY POTTER COLLECTION (Walmart)
- HOT WHEELS X FERRARI HERITAGE SET (Mattel)
- LEBRON JAMES KENBASSADORS DOLL (Mattel)
- POP! ICONS JUJU WATKINS (Funko)
- SNACKLES SERIES 3 14-INCH SNACKLE (ZURU)
- POP! JOHN CENA (FAREWELL) (Funko)
- YES & KNOW — THE ORIGINAL INVISIBLE INK QUIZ BOOKS (Tree Town Toys)
- MRBEAST LAB SWARMS (2025) (Moose Toys)
- SESAME STREET HOKEY POKEY ELMO (Just Play)
Click here for the full archives of previous Toy Book Top 10 features.
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The post April’s Greatest Hits: Toys, Tariffs, and Trends appeared first on The Toy Book.
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