Add Beverly Hills Fun to Playtime with Mattel’s ‘Clueless’ 30th Anniversary Line

Parents can introduce their kids to Cher, Dionne, and Tai with a new collection from Mattel and Paramount Consumer Products! From Barbie Dolls to Polly Pocket compacts, kids can play with new toys that celebrate the 30th anniversary of Clueless, featuring the iconic fashion, characters, and more.

The American Girl Doll brand is ready to attend Bronson Alcott High School. The American Girls Collectors Series includes two new sets featuring Cher and Dionne’s iconic first-day-of-school outfits, complete with shoes and accessories, including a pretend cell phone with retractable antenna.

The American Girl brand features new outfits inspired by the movie. | Source: Mattel

This Polly Pocket compact features dolls of Cher, Dionne, and Tai. | Source: Mattel

The Fisher-Price Little People Collector set features hidden secrets for fans. | Source: Mattel

Play UNO with cards featuring Cher, Dionne, and more. | Source: Mattel

Families can preorder Barbie dolls featuring Cher and Dionne. | Source: Mattel

Cher and her friends are also available as miniature collectibles! The Fisher-Price Little People Collector Clueless set showcases Cher, Dionne, and Tai, reimagined as Little People figurines. 

While the American Girl and Fisher-Price toys are ready to join the toy box now, families can look forward to more Clueless-themed merch by preordering additional toys and games available.

Polly Pocket joins the small-sized launch with its Clueless compact, featuring dolls of the popular trio, Cher’s mansion, and accessories inspired by the movie. Families can also expand their game nights with a UNO Fandom Clueless, or grow their doll collection with Barbie dolls featuring Cher and Dionne. The Clueless-themed Polly Pocket and UNO items launch on Aug. 15, and both Barbies will release on Sept. 12. 

Clueless fans can buy and preorder their favorite products now at americangirl.com and mattel.com/clueless30thanniversary.