Parenting is hard, even if you have an amazing support system. Desperate times call for nursery rhymes, so Moonbug Entertainment is launching a new ad campaign to highlight how CoComelon can help.
“CoComelon Can Help” demonstrates how the series’ catchy rhymes and songs can ease the burden on parents in their everyday lives. Airing today on most platforms, the 60-second spot follows a day-in-the-life of parents across the U.S. using CoComelon’s tunes, tools, and lessons to help their kids learn and grow. From potty training to picky eating, families can use CoComelon to tackle any situation life throws at them!
Moonbug Entertainment’s year-long campaign will focus on the three biggest challenges parents face, inspired by CoComelon’s most popular songs. To celebrate their potty training milestones, kids can party at the pop-up “Gotta Go Zones” in New York City, Nashville, and Los Angeles. If your little one is a “Yes Yes Bedtime Song” fan, CoComelon is releasing a cozy new web series full of lullabies and nighttime rituals, perfect for winding down. Got a picky eater on your plate? Parents can check out new CoComelon songs, playlists, and life hacks to help kids get munching.
Alongside the ad, Moonbug is also launching a series of new initiatives that make the hard parts of parenting a little easier. Among these is the Melon Squad, a coalition of nonprofits, parent-owned organizations, and national restaurant chains dedicated to supporting families in their communities. These groups will offer busy families house cleaning and fridge stocking services, provide activity kits while dining out, and plan events like mom’s night outs or local playdates.
There’s a rhyme for every time. | Source: Moonbug
This ad celebrates the hard work parents do. | Source: Moonbug
Kids can party at many potty pop-ups later this year! | Source: Moonbug
Families can also tune into a new series, CoCo-fessions. Featuring talents like MomChats and DadChats, this series encourages parents to come together and share their experiences raising kids in the modern age — the good, the bad, and the silly. According to the U.S. Surgeon General, 41% of parents feel too stressed to function most days, so building a community around acceptance and advice can help families feel less alone in their struggles. Parenting takes a village, after all.
Families can learn more about these initiatives on Moonbug’s website and check out the new web series and playlists on CoComelon’s YouTube channel. Need an extra dose of rhymes? Just dial 1-844-TOTLINE for real-time song support from the kid-favorite series.
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