Board games aren’t just back — they’re booming. As Asmodee marks its 30th anniversary, the company commissioned a global consumer study highlighting why tabletop games continue to win over families in the virtual age.
After surveying 8,001 consumers in the UK, US, France, and Sweden, Asmodee finds that a quarter (26%) of people play board games at least once a week, rivaling digital pastimes like video games (32%) and podcasts (29%). Among all age demographics, Millennials in particular are leading the charge. More than 41% of Millennials surveyed say they experience joy during gameplay, and their regular usage is on par with reading and watching the news (38% vs. 37% respectively).
This result is fueled by the connection that tabletop gaming creates, with 64% using games to bring family and friends closer together and 40% to open a conversation. Others cite board games as a means of escapism in the face of global uncertainty (53%), with the figure rising to 65% in the US. The growing popularity echoes in the rise of board game bars around the globe, where players come together to meet, laugh, and build friendships through the love of play.
These findings arrive as Asmodee unveils new anniversary initiatives, including a seek-and-find fresco spotlighting its 30-year history and fan community. Hand-drawn by French illustrator Charlotte Hugues, the fresco incorporates testimonials from thousands of players to create a graphic that captures the brand’s longstanding impact on the gaming space. Fans can explore the graphic in detail online until March 2026.
Thomas Koegler, CEO of Asmodee, commented: “From homes to holidays and cafés to hospital beds, tabletop games create opportunities to connect and share meaningful stories. As we celebrate our 30th anniversary, we look forward to delivering games inspired by a wider set of players than ever before, devising new formats to accommodate new settings and new themes to reimagine the realities of modern life.”
Asmodee’s 30th anniversary celebration continues at asmodee.com.
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