Let it Rip! Hasbro’s Beyblade X Secret Showdown Is Coming to Atlanta

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Beyblade X spins into action with a secret showdown!

Hasbro, ADK Emotions NY, and T-Licensing have teamed up with Amazon to bring Beyblade X fans the ultimate battle: Beyblade X Secret Showdown, a competition where bladers will compete to earn a chance at the championship title in California. The Beyblade X tournament will be held at the Atlantic Station in Atlanta, Georgia on Sept. 6.

Bladers battle over the course of two hours, using tops from Hasbro’s Beyblade X line. As the battle heats up, Amazon-branded elements and exclusive products will be front and center, including the Beyblade X BX-10 Tournament Beystadium, an authentic Takara Tomy design. This arena features the X-Celerator Gear System and will launch to the public Nov. 1. Families can preorder it now.

Beyblade enthusiasts will get to use the Beyblade X BX-10 Tournament Beystadium before its release in November. | Source: Hasbro

The two qualifying bladers will win a trip to California, where they will compete in the Beyblade X Secret Showdown finale event on Sept. 17. This event will be livestreamed with a surprise prominent content creator, so families can sit back and enjoy Beyblade X battles from their living rooms.

Registration for the Beyblade X Secret Showdown will take place onsite from 1-2 p.m. ET. Registration will close after 100 participants have signed up. While you have to be 18 or older to enter, younger siblings and families can help prep for battle and cheer on as family members compete for a chance to make it to the final round. Eligible participants must reside in the U.S. and have valid travel documents. For a full list of criteria and official tournament rules, visit beyblade.com.

In the meantime, kids can sharpen their skills with Hasbro’s recent release, the Beyblade X Drop Attack Battle Set. The set is designed for kids ages 8 and up, and includes the Beystadium, two Takara Tomy tops, and two Takara Tomy ripcord launchers. It is available now for $49.99 on Amazon.

For more information and updates, follow Beyblade on Instagram, X, TikTok, and YouTube.