Mattel Celebrates 80th Anniversary with Exclusive Hot Wheels Set

To celebrate its 80th anniversary, Mattel has revealed a new exclusive Hot Wheels set. The Mattel 80th Anniversary Hot Wheels Original 16 Rally Case Set allows consumers to expand their toy car collections. 

The anniversary set introduces premium replicas of the first Hot Wheels cars from 1968. With 16 original vehicles, collectors can collect well-known cars like Beatnik Bandit, Ford J-Car, Hot Heap, Silhouette, Cheetah, and more.

Inspired by Hot Wheels’ history of applying a clear gloss coat on high-polish metal, these vehicles shine in Spectraflame Ruby Red, honoring 80 years of Mattel’s success. The cars’ designs also take after classic California muscle cars and hot rod culture, with stone-cold real-world classics and far-out designs. 

Mattel celebrates its 80th anniversary with a new Hot Wheels set. | Source: Mattel

The vehicles and case come in Mattel’s signature red color. | Source: Mattel

This collection features 16 replicas inspired by classic Hot Wheels cars. | Source: Mattel

The portable Rally Case has slots for each vehicle. | Source: Mattel

While collectors can display their favorite vehicles at home, the anniversary set is always ready for open road adventures. The Rally Case is portable, tire-shaped, and features Mattel’s all-over red design. The case’s interior also features custom slots for each Hot Wheels vehicle.

Consumers must become a Hot Wheels Red Line Club Collectors Membership to grab this exclusive set. To learn more about the Red Line Club, visit mattel.com/hotwheelsrlc.