Mattel, Paramount Consumer Products Reveal Toy Collection for Clueless 30th Anniversary

Mattel and Paramount Consumer Products reveal a new toy collection to celebrate the 30th anniversary of the 1995 film Clueless. From Barbie Dolls to Polly Pocket compacts, this line pays homage by featuring fashions, characters, and more inspired by the movie.

The American Girl brand is ready to attend Bronson Alcott High School. The American Girls Collectors Series has two new sets featuring Cher and Dionne’s iconic first-day-of-school outfits, complete with shoes and accessories, including a pretend cell phone with retractable antenna.

Cher and her friends become miniature collectibles in this collector-themed product launch. The Fisher-Price Little People Collector Clueless set showcases Cher, Dionne, and Tai, reimagined as Little People figurines. 

The American Girl brand features new outfits inspired by the movie. | Source: Mattel

The Fisher-Price Little People Collector set features hidden secrets for fans. | Source: Mattel

This compact features dolls of Cher, Dionne, and Tai. | Source: Mattel

Play UNO with cards featuring Cher, Dionne, and more. | Source: Mattel

Consumers can preorder Barbie dolls featuring Cher and Dionne. | Source: Mattel

While these products are in stock now, consumers can expect more Clueless-themed merch, with new products now available for preorder. 

Polly Pocket will join the small-sized collectibles line with its Clueless compact, featuring dolls of the popular trio, Cher’s mansion, and accessories inspired by the movie. Consumers can expand their game nights with UNO Fandom Clueless, or grow their doll collection with Barbie dolls featuring Cher and Dionne. The Clueless-themed Polly Pocket and UNO items launch on Aug. 15, and both Barbies will release on Sept. 12. 

Clueless fans and collectors can buy and preorder their favorite products now at americangirl.com and mattel.com/clueless30thanniversary.