Discover Squishmallows-Level Comfort with SquishPillow Launch

Jazwares‘ Squishmallows are all things soft, snuggly, and comforting. It only makes sense that the company’s next move in its growing portfolio was a pillow line.

The company is debuting its latest collection, SquishPillow by Original Squishmallows. Designed specifically for sleep, the pillow is extra comfortable and comes with a velvet-like pillowcase. The pillowcase features the same soft fabric as Squishmallows plushes. The pillows have the classic Squishmallows comfort, and the pillowcases have the classic Squishmallows branding and design.

Jazwares enters the home goods space with SquishPillows. | Source: Jazwares

Consumers seek comfort with Jazwares’ Squishmallow pillow line. | Source: Jazwares

Comfort and cuteness meet in the SquishPillow line. | Source: Jazwares

“At Jazwares, we’re always listening to our fans, and when we learned so many were already using their Squishmallows as pillows, we knew we had to dream up and disrupt the home goods category by developing a branded pillow unlike any other,” says Laura Zebersky, President and Chief Commercial Officer, Jazwares. “The SquishPillow is the ultimate blend of comfort, functionality, and squishiness — perfect for at home or on the go, and we’re thrilled to launch this exciting new extension to the Squishmallows brand just in time for back-to-school and cozy nights in.”

The pillowcase designs range from bold and colorful, to neutral and subtle — there is a design for every Squishmallows fan.

The line starts at $9.99. It is available exclusively in Target stores starting June 22, and online on target.com now. There are six different pillowcase designs to collect, with additional styles launching later this year. For more information, visit squishmallows.com.