Entrepreneur Stephan Tetrault has acquired Electronic Boutique Canada. Known as GameStop Canada, stores will rebrand as EB Games Canada and offer Canadian gamers a customer-focused experience.
Canadians know EB Games as a beloved and iconic name foundational to their early gaming experiences. “This is about bringing something back that Canadians truly loved,” says Tetrault, owner and CEO. EB Games was rebranded to GameStop Canada in 2021. “We’re building more than a store, we’re building a cultural cornerstone.”
Gamers can look forward to pop culture offerings, in-store events, and a renewed customer experience at relaunched stores. The rebranding is a commitment to Canada’s gaming retail scene, gamers, and collector culture. “We’re going to build something special here, with community, nostalgia, and innovation at its heart,” says Tetrault.
“We want EB Games Canada to be more than a store — we want it to be the hub for gaming and fandom culture across Canada,” says Jim Tyo, President, GameStop Canada. “This is about passion, and that’s what’s going to drive every decision we make.”
More than 185 stores will transition over the coming months, with new branding, updated digital platforms, and a relaunch strategy. For more information, visit gamestop.ca.
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