This year, corporate sponsorship is powering the annual White House Easter Egg Roll.
A press release issued yesterday by the Office of First Lady Melania Trump hailed the event, slated for Monday, April 21, as an opportunity for guests to “enjoy a wide array of entertaining activities thanks to the White House Historical Association and its partnerships,” beyond the traditional Egg Roll and Egg Hunt.
Notably, The Toy Association, which has been leading the charge to “Keep Toys Tariff-Free,” will present a Play Garden at the event, which also features activations presented by NASA, the New York Stock Exchange, and Easter staples, including the American Egg Board and PAAS.
Other corporate and association sponsors include Amazon, Meta, YouTube, Signature Brands, the International Fresh Produce Association, and the National Confectioners Association.
In the past, private funds and sponsors supported the White House Easter Egg Roll, but rules were in place to avoid corporate branding despite backing from organizations such as Coca-Cola and YouTube. This year’s more public move to attract sponsors with branding and logo opportunities sparked controversy after first being reported on by CNN last month. A nine-page pitch deck from event producer Harbinger offered opportunities ranging from $75,000 to $200,000. Proceeds from the event will benefit the White House Historical Association, a nonprofit.
Learn more about the White House Easter Egg Roll at whitehouse.gov.
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