In anticipation of the NHL hockey game between the visiting and rivaling Calgary Flames and the Toronto Maple Leafs, LEGO Canada and Prime Monday Night Hockey are partnering to display an interactive hockey mural dubbed the “Hockey Wall” to highlight the spirit of Canadian Hockey.
This “Hockey Wall” will be located at Union Station, Go Bay Concourse, next to the Scotiabank Arena — perfectly placed to celebrate and watch the big game on March 17.
From 12:00 p.m. – 10:00 p.m. ET on March 17, fans can attend LEGO Canada’s activation space for free, where they can build parts of the plural, explore LEGO products, take advantage of photo opportunities, and scan QR codes that link to a custom LEGO brand store experience on Amazon Canada, all while the “Hockey Wall” takes center stage.
With 41,472 LEGO bricks, LEGO Canada’s mural and activation opportunities will be sure to shoot and score with passionate Canadian hockey fans.
For more information, visit LEGO’s Canadian site.
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