The Toy Book returns to Licensing Expo in Las Vegas in May and this time we’re taking the party next door for ABC Kids Expo.
The Toy Book’s 2025 Licensing & Entertainment Issue puts a spotlight on licensed toys, games, and adjacent products across multiple categories. New for this year, this issue includes a special ABC Kids Expo supplement featuring The Toy Book’s Oh Baby! and Playful Preschool sections highlighting the best in infant, toddler, preschool, and juvenile products.
Standard Showcase Opportunity:
You may submit up to three (3) key drivers in each of the following categories for this issue:
- WHAT’S HOT IN LICENSED TOYS — New products coming summer/fall/holiday 2025.
- SPORTS-ENTERTAINMENT INSPIRED
- AUTOMOTIVE & MOTORSPORTS INSPIRED
- VIDEO GAME INSPIRED
- ANIME INSPIRED
- MUSIC INSPIRED
- SPOOKY & SPOOPY
- LICENSED COSTUMES
- LICENSED GAMES
- OH BABY! — Infant and Toddler Toys, Games, and Gear for kids ages 0-2.
- PLAYFUL PRESCHOOL — Toys and games geared toward kids ages 3-4.
They will appear in the following format:
COMPANY NAME
PRODUCT NAME | AGES: 0+ | MSRP: $0.00 | AVAILABLE: DATE
Short product description of no more than 25 words.
Premium Showcase Opportunity:
Stock This!: A Specialty Toys & Gifts product showcase across all categories. Note: This is a PREMIUM opportunity for placement in our lead Showcase. There is a $500 fee to submit a product. More details on the program here.
Additional Highlights include:
- Our annual World Series of Licensing Q&A discussing the latest trends, industry happenings, and more.
- Select Toy Book departments plus exclusive features covering all aspects of the industry, including retail, the state of freight, hot trends, packaging, invention, marketing and public relations, and much, much more.
- Release Date: May 20, 2025
- Bonus Distribution: ASTRA Marketplace & Academy
- Ad Deadline: 4/14 | Edit Deadline: 4/7
Reach out to discuss editorial opportunities immediately as the deadline is fast approaching! Email james@toybook.com for details.
Contact the Adventure Media & Events Sales & Marketing Team to book your ad packages now:
- Jackie Breyer: Jackie@toybook.com
- James Devin: jd@toybook.com
- Stephanie Katz: stephanie@toybook.com
- Kate Kenny: kate@toybook.com
Check out our Editorial Calendar for additional opportunities in the months ahead!
Are you a retail buyer that sells toys and games? Do you work in the business of toys, licensing, entertainment, or play? Be sure to subscribe to The Toy Book today!
The post Submit Your New Products for The Toy Book’s 2025 Licensing & Entertainment (+Baby!) Issue appeared first on The Toy Book.
Trending Products
