TOKYOPOP, a distributor, licensor, and publisher of anime, has hired Owais Farooqui as its Director of Marketing and Sales. He will expand the global audience for TOKYOPOP’S portfolio, which includes Battle Royale and Sailor Moon. TOKYOPOP also holds IPs for Disney, Mattel, and Ubisoft properties.
“We are pleased to welcome Owais Farooqui into the TOKYOPOP family and look forward to leaning on his experience to further TOKYOPOP’s brand and product offerings to existing and new fans around the world,” said Marc Visnick, TOKYOPOP COO and Publisher. “His experience and leadership skills, combined with his passion for pop culture, make Owais ideally suited to this leadership role, and we look forward to supporting him in his wide-ranging initiatives.”
Farooqui has served in similar roles at King Digital, Yahoo!, Atari, and Discovery Communications. He has spearheaded brand growth, managed high-performing teams, and built brands in these roles. He is passionate about manga, anime, gaming, and pop culture. At TOKYOPOP, Farooqui will lead sales and marketing initiatives for the company in publishing, e-commerce, merchandise, anime, and video games.
“I am very excited to join TOKYOPOP and look forward to leveraging my experience and proficiency in data analysis and performance measurement to optimize impactful marketing strategies,” said Farooqui. “The global growth of manga is impressive and TOKYOPOP’s diverse catalog and commitment to bringing a wide range of titles to readers will continue to make the publisher a favorite among fans and help us reach new segments of the market.”
To learn more about the brand, visit tokyopop.com.
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