The Toy Book Top 10: The Hottest Stories of 2024

It’s the end of the year! It’s time to look back at the hottest stories of 2024, as chosen by you, the readers.

The Toy Book’s year-end roundup of top-performing stories highlights a mix of nostalgic icons, innovative launches, and licensing coups that captured readers’ attention in 2024. Hot Wheels continued to dominate with two standout stories: the 1957 BMW Isetta winning the Hot Wheels Legends Tour and the Flippin’ Fast die-cast car launch.

Licensing news also made waves, from Spin Master’s partnership with Ms. Rachel to Moose Toys securing rights for The Amazing Digital Circus and Jazwares becoming the master toy licensee for Five Nights at Freddy’s.

Viral moments spurred significant buzz, including Build-A-Bear’s Halloween Sanrio offerings and Wham-O’s Costco-exclusive Slip ’N Slide Air. Finally, readers celebrated anniversaries and fan events, like Transformers’ 40th at Cybertron Con and the crowning of a North Carolina winner at the 7th Annual Hot Wheels Legends Tour.

Check out this year’s Top 10 and stay on the #pulseofplay!

The Toy Book Top 10:

The Top 10 most-read articles.

1. 1957 BMW Isetta Wins Hot Wheels Legends Tour Houston
2. Spin Master Launches Ms. Rachel Toy Collection
3. Stick in Style: Sky Castle Toys Launches Sticki Rolls Bracelets
4. Build-A-Bear Accelerates Classic, Sanrio Halloween Offerings Due to Viral Product Leak
5. Moose Toys Secures Licensing Deal for ‘The Amazing Digital Circus’
6. Transformers Turns 40 with Big Reveals at Cybertron Con 2024
7. Wham-O to Release Slip ‘N Slide Air Exclusively at Costco
8. Hot Wheels Launches Autism-Friendly Flippin Fast Die-Cast Car
9. Scottgames Names Jazwares Master Toy and Plush Licensee for ‘Five Nights at Freddy’s’
10. Mobil 1 Crowns North Carolina Winner on the 7th Annual Hot Wheels Legends Tour

Click here for the full archives of previous Toy Book Top 10 features.

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